Estrid’s purpose is to spread true joy to millions through the language of body care. We feel that Estrid is a living, breathing story - a story that is continuously created by the people working here, every single day. The reason we exist, is because of and in the service of our incredibly passionate community. That is why every day counts - it's an amazing opportunity for us to do things better, faster and smarter in order to further our purpose.
We are a growth focused, metrics-driven team with huge ambitions. Our investors include some of the most noteworthy in Sweden and we are prepared to take over the world. Despite our relatively recent launch, we have made a HUGE splash (sorry, we had to use that word) in the world of branding and direct-to-consumer e-commerce.